Calicut · Since 1987
BIS 916 Hallmarked

A masterpiece
for every
joyous occasion.

Kerala's largest jewellery boutique — on IG Road, Calicut since 1987. Four signature collections designed and hand-finished in-house by the Charaparambil family. Mnemonic · Arsha · Fusion · Manthoorah.

Apollo De Valeur diamond floral necklace in 22kt gold — De Diamonde collection, Calicut
De Diamonde · Contemporary design, timeless aura
38
Years in Calicut
4
Signature collections
9
Showrooms · India & Qatar
916
BIS Hallmarked gold
Live Gold Rate · Calicut · Today
22kt / gram ₹7,150 per gram
24kt / gram ₹7,780 per gram
Making charges & stone cost separate · Rates indicative, updated live

Four names. One atelier.

Each collection carries its own identity — designed, cast and hand-finished on IG Road, Calicut, since the year we opened.

Intricate handcrafted gold jewellery — Mnemonic one-of-one signature collection
ATELIER · 01
Mnemonic
The handmade signature · One-of-one
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Woman in Kerala traditional gold jewellery — Arsha collection
ATELIER · 02
Arsha
Kerala in 22kt · Traditional ornaments
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Polki and uncut diamond gold piece — Fusion collection
ATELIER · 03
Fusion
Polki & uncut · De Diamonde
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Khaleeji Arabian gold jewellery with pearl — Manthoorah collection
ATELIER · 04
Manthoorah
منثورة · The Arabian collection
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BIS 916 Hallmarked All 22kt gold certified
IGI Certified Diamonds Numbered certificate per stone
GJC Member Gems & Jewellery Council India
Ships to Gulf + UK NRI delivery with insurance
Jeweller's hands crafting gold jewellery — Apollo De Valeur atelier, IG Road Calicut
Heritage Speaks · IG Road, Calicut · Est. 1987

Kerala's largest
jewellery boutique —
since 1987.

Charaparambil Moosa Haji opened the first counter on IG Road, Pottammal Junction in 1987. In 1990, the CEEPEES GOLD manufacturing unit was established — the atelier that still produces every Mnemonic piece today. The idea was unchanged from day one: handmade jewellery, honest weight at the counter, no games.

Calicut's merchants, brides and families found it and stayed. Three generations later, Muhammed Junaid and Fathima Nifla run nine showrooms across Kerala and the Gulf. The flagship is still on IG Road. Every Mnemonic piece still leaves with the maker's mark inside.

— Charaparambil Muhammed Junaid
Read our full story →

Campaigns we have lived.

Each season, a story. A dream pushed further, a boundary crossed in gold and stone.

2022
ENHANCIA
The statement bridal
Campaign
Maharajas
Royal Malabar gold
Campaign
Jadau
Kundan & polki artistry
Campaign
De Diamonde
Uncut diamond stories
Series
Heritage Speaks
The bench since 1987
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For every Kerala wedding.

We design complete bridal sets for Hindu, Muslim and Christian weddings — each tradition's vocabulary intact, every piece hand-finished in 22kt BIS gold.

Kerala Hindu bride adorned in traditional gold jewellery — Arsha collection, Apollo De Valeur

Arsha — The Kerala grammar

Nagapadam mala, Palakka necklace, Manga chain, Mullamottu, Kasumala and Pathakkam. Designed to the bride's wardrobe and family tradition — Nair, Iyer, Namboothiri — each vocabulary honoured.

  • Nagapadam Mala
  • Palakka Necklace
  • Manga Chain
  • Kasumala
  • Pathakkam
  • Kamarbandh
  • Hath-phool
  • Anklets
Book a bridal sitting →
Mappila Muslim bride in gold jewellery — Manthoorah collection, Apollo De Valeur

Manthoorah — منثورة

Khaleeji long-chain, layered chokers, hand-set turquoise and pearl, Malabar-style Ottayana (waist belt) in 916 gold. Built for Kerala's Mappila bride and our Gulf clientele. Ships to Doha, Dubai and Abu Dhabi with full insurance cover.

  • Khaleeji Long Chain
  • Pearl Choker
  • Turquoise Set
  • Ottayana Belt
  • Head Ornament
  • Bangles Set
  • Gulf Delivery
Book a bridal sitting →
Bespoke Kerala Christian bridal jewellery — Mnemonic collection, Apollo De Valeur

Mnemonic — Made to order

Bespoke cross pendants in 22kt and platinum, layered chains, diamond studs, ring sets. Designed to complement the white bridal gown — clean lines, meaningful details, signed inside by the maker.

  • 22kt Cross Pendant
  • Layered Chain Set
  • IGI Diamond Studs
  • Platinum Option
  • Engagement Ring
  • Wedding Band Pair
Book a bridal sitting →

How a trousseau is made.

Five stages from first sitting to delivery. Typically six to eight weeks — rush available for weddings on the calendar.

STAGE · 01
Sitting
An hour at the Calicut atelier — chai, fabric swatches, wardrobe photographs. Nothing quoted yet.
60–90 min
STAGE · 02
Sketch
Hand-drawn pencil, three to five directions. Stone budgets discussed openly, no negotiation games.
1 week
STAGE · 03
Wax & Sample
Physical wax model of every piece — try it on, feel the weight, adjust the curve before any gold is cut.
2 weeks
STAGE · 04
Cast & Hand-set
916 BIS gold. Stones hand-set. Hallmarked, signed inside with the maker's mark and date.
3–4 weeks
STAGE · 05
Handover
Photographed, weighed, certificate sealed. In our velvet trousseau case — or couriered to the Gulf.
Same day

Beyond the counter.

SVC · 01
Bridal Trousseau Design
A four-week consultation — complete set for Hindu, Muslim and Christian weddings. Each piece assembled to the bride's hand-measure and wardrobe.
SVC · 02
Heritage Redesign
Bring your grandmother's chain. We melt, re-cast, re-set with modern architecture. Original gold preserved, original story honoured.
SVC · 03
Jewellery Upgrade
Trade a 22kt set toward a new commission — today's gold rate, today's value, no making-loss on the metal.
SVC · 04
Certified Diamond Counter
IGI- and HRD-certified loose stones and finished pieces. Every solitaire above 0.30ct ships with a numbered certificate.
SVC · 05
Gold Loan
Bank-backed loan against your ornaments at the day's BIS-hallmark rate. Stored in our insured vault, photographed in your presence.
SVC · 06
Repair & Sizing
Ring sizing, prong rebuilds, chain solder, pearl restringing, watch service. Walk-in welcome — most jobs returned in 48 hours.

What they carry home.

"
I came in to fix a chain my mother left me. I left with a wedding set for my daughter. Three generations of Charaparambil have made jewellery for three generations of my family.
Mrs. Latha M.
Kallai, Calicut · Client since 1994
"
We flew the Manthoorah set to Doha for our nikah. Customs, courier, polishing on arrival — the whole choreography handled by Junaid himself. Quietly remarkable.
Rashid & Faiza
Doha · 2024 bride
"
Their bench will not let an imperfect prong leave the door. I have bought from Mumbai, from Dubai, from London. I now buy from IG Road, Calicut.
Dr. Vivek Krishnan
NRI · Houston · 2023

Buying from the Gulf or abroad?

We ship insured to Doha, Dubai, Abu Dhabi, Muscat, the UK and the US. Customs documentation handled. Gold weight certificate enclosed. No hidden courier margin.

Video consultation available on WhatsApp — pick your piece from Calicut before you book your tickets.

Insured International Courier Video Consultation Customs Docs Handled BIS Certificate Enclosed Gulf · UK · USA
NRI Buyer Guide →

Nine showrooms.
One family.

Calicut — Flagship
Amarkaz Commercial Complex, IG Road, Pottammal Jn
EST · 1987
Mon–Sat · 9:30am–7:00pm
Wednesday · Closed
clt@apollogold.co.in
+91 495 272 5824
Get Directions →
Malappuram
Pattambi Road
Since 1996
Pattambi
Main Junction
Since 2001
Perambra
Bypass Road
Since 2004
Kannur
Fort Road
Since 2008
Vatakara
New Bus Stand Jn
Since 2010
Manjeri
Town Centre
Since 2013
Tirur
Tirur–Tanur Road
Since 2016
Doha, Qatar
Souq Waqif District
Since 2018

Come in for
a sitting.

An hour at the Calicut atelier. Chai. No pressure. We listen before we sketch. Tell us the wedding, the wardrobe, the deadline.

@apollodevaleur 10.7K followers · 337 posts · Since 1987
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